We are SMC
We believe in intentional brand reputation management.
The SMC difference
We are an award-winning public relations and marketing consultancy providing imaginative, influential and comprehensive communications strategies for a range of businesses in hospitality and beyond. Collectively, we have touched brands in Restaurants, Destination Tourism, Alcohol, Grocery, Agriculture & CPG.
As a full-service agency, we possess the flexibility to seamlessly scale up alongside your marketing team, whether you require additional resources, expanded services, representation in a new market, or a broader scope of support. Over twenty years of PR chops and marketing exclusively for F&B and Hospitality brands provides us with a comprehensive understanding of the nuances, trends, and challenges unique to these industries.
We have a proven track record of consistently delivering exceptional results while maintaining positive relationships with industry experts and media alike.
Meet your new team.
Passionate, driven and results-oriented, Shelley brings over two decades of experience and earned reputation as one of Western Canada's leading hospitality public relations professionals. Her proven marketing communications strategies have boosted revenues and driven millions of dollars worth of true-to-brand editorial exposure that connect her clients to a wider audience both in British Columbia and beyond.
Our lead Media Strategist, Dorothee is a graduate of UBC Sauder School of Business. Dorothee has a versatile background in communications, marketing, business development, and project management for a variety of sectors and is fluent in English and Mandarin. Dorothee joined SMC from Edelman, a global communications firm, where she managed a portfolio of accounts and supported national and international clients with communications and media relations needs.
Alexa brings clients’ brands to life through strong creative strategy, beautifully crafted visuals and engaging digital experiences. Armed with more than a decade’s worth of experience in graphic design and brand strategy, before joining SMC Alexa spent five years with Dossier Creative focused predominantly on consumer packaging. Alexa joined the team at SMC in 2021 and continues to impress clients with her cross-functional communication and project management skills.
With a background in graphic design and marketing, Mercede has spent the past decade blending creativity with strategy to craft impactful brand experiences. Her career spans real estate, restaurants, and hotels, giving her a deep understanding of hospitality from both a marketing and customer-facing perspective.Before transitioning to marketing full-time, she ran her own boutique agency, honing her ability to manage multiple brands, projects, and deadlines. With years of first hand restaurant experience, she brings strong time management, adaptability, and people skills to her work—recognizing that great marketing is as much about understanding people as it is about great design.
A Full-Stack Developer, Justin consults with SMC clients on effective digital strategies while also ensuring the company’s efforts conform to current industry best practices. With a dual BSc/BA in Physics and International Development, Justin has the unique ability to approach problems from different angles, see solutions and opportunities where others might not and bridges the gaps for a wide array of SMC’s roster of award-winning clients.
Kristin brings an admirable sense of accuracy, efficiency and creativity to her role as Marketing Manager, taking content development for SMC clients to a whole new level. Born and raised in Vancouver, Kristin graduated from SFU in 2020 with a BA in Communication and worked with the BMO Vancouver Marathon while completing her degree. Kristin loves working in a collaborative environment full of creative people and is passionate about understanding the ongoing evolution of the social media landscape as it relates to our client’s overall sales funnel.
'Kiitan brings a wealth of PR and Product Marketing experience to the team. With a background in corporate communications and a knack for crafting compelling strategies, 'Kiitan has successfully led marketing efforts for iconic Diageo brands like Smirnoff, Guinness, Baileys and Orijin. His passion for fundraising and project management also shone through his role at United Way, where he orchestrated a highly successful inaugural fundraising dinner.
Emma brings a natural sense of curiosity to her role supporting our PR accounts and marketing teams. Graduating from BCIT in 2021, Emma started her career in supporting roles for various Business Improvement Associations setting the foundation for her passion in hospitality and tourism. There she honed her skills in event hosting and has since vastly expanded her passion for media relations, taking the lead at SMC in fall 2023 for our W.O.R.T.H. Association client’s event: Yes Shef.
Michelle is all about creating fun, engaging content that connects with people, while always experimenting with new strategies. As a UBC graduate with a degree in Sociology, she discovered her passion for marketing through co-op placements, diving into digital marketing, social media, email, and web content management. She can't live without her phone or her Asana boards, but she’s always ready to take on the next challenge!
Anais is a multidisciplinary designer specializing in branding, graphic design, and UI design. With experience in both freelance and agency settings, she has always had a love for art and graphic design. She enjoys finding creative ways to visually communicate ideas and loves working with brands to create new concepts. Originally from Mexico and now based in Vancouver, Anais is passionate about creating vibrant, engaging designs that leave a lasting impact.
Eduardo is a Photographer and Videographer with over a decade of experience capturing compelling visual stories. His background in hospitality gives him a unique perspective, allowing him to document food, drinks, and authentic moments that connect with audiences. A self-taught creative, Eduardo’s work has been featured in National Geographic and Luxury Travel while collaborating with Sectur MX (VisitMexico.com).